Sneakers
The Genealogy of Air Jordan Goes Freestyle
February 25, 2021
The Nike and Doernbecher Freestyle event has raised more than $29 million for OHSU Doernbecher Children’s Hospital since 2003 to protect the health of children in Oregon, southwest Washington and beyond. For its 17th year, Doernbecher Freestyle releases an unforgettable tribute to former patient-designers, seen through the vault of Air Jordan: an Air Jordan I “What The” Doernbecher, featuring elements from each of the program’s 14 Air Jordan designs.
“This year, we weren’t able to have patient-designers, but that didn’t stop us from celebrating, because it’s an annual moment that the kids, the sneaker community and Doernbecher circles on their calendars — as well as all of us at the company,” says Eric Sandy, Color Design Director for Jordan Brand. “We took it as an opportunity to celebrate prior patient-designers and their inspiring stories, culminating those details into a ‘What The’ design.”
“This year, we weren’t able to have patient-designers, but that didn’t stop us from celebrating, because it’s an annual moment that the kids, the sneaker community and Doernbecher circles on their calendars — as well as all of us at the company,” says Eric Sandy, Color Design Director for Jordan Brand. “We took it as an opportunity to celebrate prior patient-designers and their inspiring stories, culminating those details into a ‘What The’ design.”
See How the 14 Designs Appear in the Air Jordan I “What The” Doernbecher
“This year, we weren’t able to have patient-designers, but that didn’t stop us from celebrating, because it’s an annual moment that the kids, the sneaker community and Doernbecher circles on their calendars — as well as all of us at the company,” says Eric Sandy, Color Design Director for Jordan Brand. “We took it as an opportunity to celebrate prior patient-designers and their inspiring stories, culminating those details into a ‘What The’ design.” Lorem ipsum dolor sit amet consectetur adipisicing elit. Earum fugiat cupiditate debitis repudiandae, maiores minima. Nam, sed. Unde animi, ad doloribus expedita modi ullam, rem ipsa, quidem error et doloremque.
“This year, we weren’t able to have patient-designers, but that didn’t stop us from celebrating, because it’s an annual moment that the kids, the sneaker community and Doernbecher circles on their calendars — as well as all of us at the company,” says Eric Sandy, Color Design Director for Jordan Brand. “We took it as an opportunity to celebrate prior patient-designers and their inspiring stories, culminating those details into a ‘What The’ design.” Lorem ipsum dolor sit amet consectetur adipisicing elit. Earum fugiat cupiditate debitis repudiandae, maiores minima. Nam, sed. Unde animi, ad doloribus expedita modi ullam, rem ipsa, quidem error et doloremque.
